Dolcetta
Dolcetta is a new dessert brand based in Barranquilla, Colombia, offering both regular and healthy treats. The project launched in October 2024 with the goal of creating a visual identity that feels modern, playful, and approachable. Their main products include brownies, cookies, and donuts, each crafted to bring joy through bold flavor and bold design.
The goal of this project was to build a brand from scratch that communicates warmth and fun while remaining clean and professional. The identity had to stand out in a saturated market, appeal to a broad audience, and be visually flexible across both healthy and indulgent product lines.
We developed a minimalist, character-based identity using retro-style mascot illustrations, each tied to a product. The branding was kept two-tone for simplicity and easy scalability. Packaging was designed specifically for each item:
A handled box for donuts
A pouch-style bag for brownies
A rigid single-serve box for cookies
