Umbrella Home Solutions
Umbrella Home Solutions is a roofing company based in Chicago that specializes in high-quality residential and commercial roofing services. With a name that evokes protection, trust, and coverage, the brand needed an identity that felt both approachable and professional.
We were brought in to design a bold, memorable logo and a clean, modern website that reflects the company’s reliability, clarity of service, and commitment to protecting every home.
The goal was to design a symbol that immediately communicates protection while feeling modern and versatile. We created a logo that combines the concept of a roof and an umbrella — a visual metaphor that is simple, smart, and instantly recognizable. The typography complements the icon with strong yet clean lines, reinforcing trust and clarity.
To help visualize the brand in real-world applications, we created mockups including stationery, apparel, and truck signage. These assets ensure the identity is cohesive and consistent across both digital and physical environments.
The business cards were designed to reflect the brand’s core values in a compact format: professionalism, elegance, and clarity.
With a balanced use of typography, color, and negative space, the design ensures easy readability while reinforcing brand recognition. Printed or digital, these cards serve as a powerful first impression and a consistent extension of the brand identity.
The website was built to support the company’s growth with a fully responsive layout, modern structure, and SEO-ready content. It highlights key services, past projects, and contact options with clear visual hierarchy and accessibility in mind. The color palette, inspired by shades of blue, grey, and black, reinforces the brand’s tone of seriousness, confidence, and calm professionalism.